(I wrote this post back in February 2011 – I have no idea whether they still use sex to sell fly fishing gear #grin#)
Oh Hardy – you used to be all butlers and stupidly expensive reels – where did it all go horribly wrong?
So I got home from a hard day of shopping with the wife to find the new Sportfish catalogue sitting on my doorstep (I curse the day I ever gave them my address) opened the first page of stuff they were trying to punt me and there it was – it hit me right in the face!!!
Hardy has one of the most amazing marketing strategies…
Lets look at the advert….
(by the way I had to take a photo of it)
See nothing wrong eh? You see a middle aged chap fighting a huge Sea Beast? I see Hardy using red hot sex to try and sell you rods and reels!
Let me explain the sexy facts of Hardy to you!
You see advertising agencies think nothing of using a little risky sex to try and sell you stuff, it has been going on for years, recently they get blatant like the “Diet Pepsi” guy ads however they are sometimes a bit more covert – let me show you a few examples:
I have got to admit that I stole all these pictures – before reading on you might like to check out a bit more about how subliminal adverts work:
Ha – now go back to our Hardy advert and with your new found knowledge have a think – you can click the following link when you think you have it.
Leave the Viagra at home folks – our middle aged action fisherman has a raging erection while using his Hardy rod to play the Sea Beast. Obviously things are a lot more subtle these days.There was a time when Hardy stood for the better things in life like being the most expensive fishing gear that money can buy – obviously not now the butler has been swapped for a mail order bride.
Keep those eyes open you crazy kids!
#Notes to Hardy and Solicitors: Its a joke right, it is not really meant to be taken seriously, I mean it really is a good advert and I believe you do make good rods (not that I own any) it is just that in this day of ruthless advertising things like this stick out (giggle). Advertising effects us all on so many different levels and lots of people do not think they are affected by it when really they are – it just so happens that fishing is a male dominated sport and lots of them are middle aged suffering from impotence problems. I wonder when the advertising company sat around working out the best way of selling the brand whether they really thought about that or not – remember everything you see in an advert is planned to have an impact, to give you an impression of what the message is. All I am doing is pointing it out!